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A COLLECTION OF LOGOS, BRAND WORLDS, VISUAL IDENTITY SYSTEMS & CREATIVE STRATEGIES!
IBM has been well known for their equal opportunity policy through their focus on their community and employee care.
I was approached to design a fresh, timeless logo for their LGBTQ+ community, EAGLE UK, that would stand out—especially on Pride days.
This project was both exciting and challenging, making it a truly fun and challenging project.
I also wanted to retain elements of a triangle within the overall logo, as this shape has been prevalent in LGBTQ+ symbolism.
While experimenting, I noticed that the shapes naturally formed a white arrow pointing upward, reinforcing a sense of pure, positive movement.
The idea of overlapping colors to create new ones resonated with the diversity of people at IBM.
The collection above showcases conceptual products that demonstrate how the logo can bring vibrancy to a corporate identity. Below are some snap shots of the logo creation process.
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