Websit
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Websit
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DISCOVER WEB INTERFACES, RESPONSIVE DESIGNS, UX STRATEGIES & VISUAL SYSTEMS!
THE PROJECT & ROLE
A great oppawtunity to redesign the Applaws website, exploring engaging interactive micro interactions that bring their brand expression to life and amaze their audience… absolutely pawsome!
THE CHALLENGE
We began by romancing
the client creating a rapid prototyped game, teaser pages, interactive games, dynamic micro interactions, how to elevate the brands presence on 3rd party platforms and explore cat inspired characters for engaging touchpoints.
THE PROCESS
After capturing their
interest with teasers, we created a sitemap and wireframed a UX journey where previous ideas for engaging interactive touchpoints were thoughtfully integrated across the new UI.
Purposefully arranged product cards created a dynamic layout, opening
key areas for playful UI elements that made scrolling through the listing page more enjoyable.
We used the horizon line
as a playful design element to stage products on the details pages. Each section featured a bespoke layout and unique interactive elements to keep the experience engaging
and fresh.
We upped the storytelling page with a panning view across the Applaws home, placing key touchpoints to capture the cat's curious and playful nature within its cozy environment.
Using an interactive
sentence-building mechanism, we explored
the user’s cat's home to suggest ideal products for their fur baby. Each point was uniquely crafted, allowing users to select specific answers and find the perfect match for their little tyke.
Thank you!!!
PROTOTYPE RIVE APP & FRAMER GAME
APPLAWS
THE PROJECT & ROLE
A great oppawtunity to redesign the Applaws website, exploring engaging interactive micro interactions that bring their brand expression to life and amaze their audience… absolutely pawsome!
CHALLENGE
We began by romancing the client creating a rapid prototyped game, teaser pages, interactive games, dynamic micro interactions, how to elevate the brands presence on 3rd party platforms and explore cat inspired characters for engaging touchpoints.
SITE MAP AND WIREFRAMES
SITEMAPS AND WIREFRAMES
PROCESS
After capturing their interest with teasers, we created a sitemap and wireframed a UX journey where previous ideas for engaging interactive touchpoints were thoughtfully integrated across the new UI.
FINALISED HOME PAGE
Purposefully arranged product cards created a dynamic layout, opening key areas for playful UI elements that made scrolling through the listing page more enjoyable.
We used the horizon line as a playful design element to stage products on the details pages. Each section featured a bespoke layout and unique interactive elements to keep the experience engaging and fresh.
We upped the storytelling page with a panning view across the Applaws home, placing key touchpoints to capture the cat's curious and playful nature within its cozy environment.
Using an interactive-sentence building mechanism, we explored the user’s cat's home to suggest ideal products for their fur baby. Each point was uniquely crafted, allowing users to select specific answers and find the perfect match for their little tyke.
BEFORE
AFTER
IMPACT
37.5%
Increase in user traffic driven by improved SEO, rebranded social content and new website
5%
Increase on Conversion rate
(455.6% improvement from their previous CR of 0.9%)
46%
Decrease in Bounce Rate
(43.9% improvement from their previous BR of 82%)
User traffic more than doubled, driven by improved SEO that unlocked the full potential of their blog and guidelines, introducing customers to the world of Applaws and encouraging deeper exploration of their product range.
Thank you!!!
Thank you!!!
IMPACT
37.5%
Increase in user traffic driven by improved SEO, rebranded social content and new website
5%
Increase on Conversion rate
(455.6% improvement from their previous CR of 0.9%)
46%
Decrease in Bounce Rate
(43.9% improvement from their previous BR of 82%)
DO
I
WHAT
OF
MORE
Branding
Branding
Prototyping
Prototyping
Branding
Branding
Prototyping
Prototyping
