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A COLLECTION OF LOGOS, BRAND WORLDS, VISUAL IDENTITY SYSTEMS & CREATIVE STRATEGIES!
'Give a Knit' was an initiative created to unite creatives in a warm and inclusive community.
The goal was to organise meet ups at venues such as cafes, halls, and pubs, providing a welcoming space for creativity and connection.
The toys crafted during these sessions were carefully packaged and delivered to children in Syria, spreading joy and comfort to those in need.
Logo
Suggested colour lockups
Safe zones for stand alone logo and logo with descriptor
Suggestions with logo pairings with other companies
Tone Of Voice
Finding the right message
We wanted something that would have a bit of humour and edge to attract Creatives to engage with the brand however, we had to be aware for the family friendly mission we wanted to pioneer.
Colours
Usage amount and hierarchy
Click swatches to see details
Primary
Secondary
WCAG Colour Contrast Checker (AA)
Fonts
Icons
Mainly used for backgrounds
Daily posting
As the project evolved, so did the strategy behind our Instagram posts. Then COVID happened, forcing us to pivot our goals and processes.
With no capacity to accommodate creatives in one space, we changed how we engaged with our audience, sending out requested kits and showcasing completed toys on Instagram.
This shift transformed our content, leading us to simplify our Instagram layout, which, in turn, increased our online presence and engagement.
Tutorial Stories
Punchy intro animations used by Give A Knit before tutorial videos on their Instagram Stories channel
Website
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