Websit
e
s
Websit
e
s
DISCOVER WEB INTERFACES, RESPONSIVE DESIGNS, UX STRATEGIES & VISUAL SYSTEMS!
PROJECT & ROLE
We had an exciting chance to redesign the Dickel website, leveraging newly rebranded assets to craft an immersive and engaging digital experience.
CHALLENGE
We needed to elevate
the evocative essence of Cascade Hollow while bringing the brand’s rich legacy to life. Blending tradition with innovation,
the website offers a dynamic and engaging platform that honors, Dickel's heritage and decades of craftsmanship.
PROCESS
We highlighted the bottle's shape as a window into Dickel’s world, romanticising the late George Dickel’s personal assets to honour his legacy. Motion principles evoking openness and freedom were thoughtfully incorporated throughout every page.
Every loading element from copy and motion assets to luxurious shots of the whisky factory and surrounding nature, was meticulously crafted to evoke a classic American rustic outdoors style and keep to the new brand world.
We used the Dickel wordmark to emulate windows into Cascade Hollow, offering a panoramic horizon experience. Parallax features and clearly divided sections on the Story page guided users through a journey from nature and George Dickel’s history to present-day whisky production and future experiences, including
tour bookings.
The recipe pages were crafted to make creating cocktails with Dickel whisky simple yet impressive, always providing users the option to purchase a bottle.
Thank you!!!
DICKEL
THE PROJECT & ROLE
We had an exciting chance to redesign the Dickel website, leveraging newly rebranded assets to craft an immersive and engaging digital experience.
CHALLENGE
We needed to elevate the evocative essence of Cascade Hollow while bringing the brand’s rich legacy to life. Blending tradition with innovation, the website offers a dynamic and engaging platform that honors, Dickel's heritage and decades of craftsmanship.
PROCESS
We highlighted the bottle's shape as a window into Dickel’s world, romanticising the late George Dickel’s personal assets to honour his legacy. Motion principles evoking openness and freedom were thoughtfully incorporated throughout every page.
Every loading element from copy and motion assets to luxurious shots of the whisky factory and surrounding nature, was meticulously crafted to evoke a classic American rustic outdoors style and keep to the new brand world.
We used the Dickel wordmark to emulate windows into Cascade Hollow, offering a panoramic horizon experience. Parallax features and clearly divided sections on the Story page guided users through a journey from nature and George Dickel’s history to present-day whisky production and future experiences, including tour bookings.
The recipe pages were crafted to make creating cocktails with Dickel whisky simple yet impressive, always providing users the option to purchase a bottle.
BEFORE
AFTER
IMPACT
32%
Increase in user traffic driven by improved SEO, rebranded social content and new website
4.8%
Increase on Conversion rate
(300% improvement from their previous CR of 0.5%)
38%
Decrease in Bounce Rate
(55.8% improvement from their previous BR of 86%)
IMPACT
32%
Increase in user traffic driven by improved SEO, rebranded social content and new website
4.8%
Increase on Conversion rate
(300% improvement from their previous CR of 0.5%)
38%
Decrease in Bounce Rate
(55.8% improvement from their previous BR of 86%)
Thank you!!!
Thank you!!!
